Social Currency

Editor's Note: A version of this post originally appeared at the ASU Lodestar Center Blog as part of their Research Friday series.

At Nonprofit Finance Fund (NFF), we use financial data every day in our work with nonprofits and their funders. One source of data informing this work is our annual State of the Sector Survey. Throughout the year, I’ve been blogging about key trends from our 2011 survey, which was completed by nearly 2,000 nonprofit leaders nationwide. They told us about their organizations’ financial outcomes from 2010 and speculated on what 2011 would bring. As we look back on what was certainly a challenging year, I thought it would be interesting to revisit some of their expectations.

Nonprofit leaders told us about planned changes to their service offerings in 2011: 

Planned Changes 2011

Although contributed revenue was generally down from public and private sources alike, a majority of nonprofits indicated that they actually planned to add or expand their offerings in 2011. Many anticipated expanding the geography they serve or partnering with another organization in order to meet the increased demand for their services. In fact, 88% of respondents indicated some sort of shift in their service delivery. But it wasn’t just program change; management steps and tough decisions were also required.

Nonprofits told us about their planned financial management actions in 2011:

Nonprofit leaders have learned to expect the unexpected. As a result, many predicted that they would engage more closely with their board and develop a “worst case scenario” contingency budget. If they were fortunate enough to have reserves, some groups planned to tap them. Many organizations decreased expenses. But some collaborated to manage their expenses and a third of organizations actually increased their expenses. Twelve percent even expanded their space. A big picture takeaway from both these charts:

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Editor's Note: A version of this post originally appeared at the ASU Lodestar Center Blog as part of their Research Friday series.  

As we work with clients, provide workshops, and present on nonprofit finance issues across the country, one question pops up again and again: how much cash cushion should a nonprofit have? One of my NFF colleagues recently explained why the answer is different for every organization and depends on a number of factors. One rough benchmark often cited recommends nonprofits have enough cash to sustain operations for at least three months. Having less than one month of cash at your disposal is generally considered a cash crisis. 

NFF finds that organizations holding three to six months of cash have an easier time thinking long term and building up reserves: a rainy day fund, facility reserves, etc. Organizations with reserves are better prepared for an emergency (major building repairs, loss of a primary funding source, severe economic upheaval) and in a crisis it’s more likely that they can continue providing their services uninterrupted.

Earlier this year, nearly 2,000 nonprofit leaders completed our annual State of the Sector Survey. One question asked was, “How much cash (including reserves) does your organization have readily available?” Nationwide, 9% of the social service providers who responded reported having “0 months” of cash. Another 20% had enough to cover 1 month of expenses, while 34% reported that they had “2 - 3 months” of cash on hand. So the results seem to say that just about a third of social service agencies are experiencing a cash crisis, another third are managing, and the remainder has a comfortable cash cushion.

In practice, however, our consultants see a very different picture.

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Twenty-five percent of annual operating expenses. That’s what the National Center for Charitable Statistics recommended in it's Operating Reserve Policy Toolkit for Nonprofit Organizations, published in September 2010 in partnership with the Center on Nonprofits and Philanthropy at the Urban Institute and United Way Worldwide.  Grantmakers in the Arts, in January 2010, launched their National Capitalization Project and at their October meeting in Chicago released a summary document which stressed the importance of well capitalized organizations and added, “…we repeatedly came back to the fact that the most common source of capital is accumulated surpluses. We agreed that getting organizations to achieve a surplus would require encouraging a significant shift in nonprofit practice and culture, a challenge we thought well worth undertaking.”

Nonprofit Finance Fund has long been a proponent of healthy balance sheets, but as the reports and recommendations mount, it’s clear that NFF is not alone in suggesting a course of action that considers the creation of reserves.  While reserves alone do not comprise total capital structure, they are an indicator of the degree to which an organization is prepared for the day to day and long term challenges they may face.   Capital structure is the nature, composition and magnitude of the assets, liabilities and net assets comprising the balance sheet – or in other words the financial and physical platform from which the organization’s mission is accomplished.

The provocative question is, how will nonprofits develop healthier balance sheets?  And perhaps more pointedly, how patient are we willing to be?  While generating operating surpluses may be ideal, it will take time and patience to realize a well capitalized sector utilizing this approach.  Our third annual national survey of over 1900 nonprofit leaders (funded by Bank of America) is telling on this point: 

Nonprofit Finance Fund

Annual Survey of Nonprofits 2011 (excerpted) 

All Nonprofits

Arts Nonprofits

Organizations reporting break-even or deficit levels in 2010

56%

59%

Organizations expecting 2011 results at or below break-even

70%

73%

Organizations closing the year within a 5% margin above or below break-even

56%

59%

Organizations expecting 2011 results within the 5% margin

60%

66%

Organizations with 3 months or less of cash in reserve at the time of survey (early 2011)

60%

65%

So, is capitalization via accumulation of operating surpluses the answer?  In simple terms, if we are waiting for the sector to build (or re-build) balance sheets independent of new philanthropic dollars, it will take a minimum of five years for those functioning at the 5% surplus level to generate even the equivalent of three months of additional cash reserves.

At NFF our recently released paper, The Case for Change Capital in the Arts, sets out a series of definitions, strategies, and sample cases from our work with Leading for the Future (funded by the Doris Duke Charitable Foundation) that can inform the conversation about capitalization.  In today’s economic environment, in the midst of the conversations and changing dynamics in the field about capitalization for nonprofits, the time for an equity ethic, an embrace of philanthropic equity if you will has arrived.   While we have many tools to teach nonprofits how to create new strategies for operating that generate surpluses, the sector has been struggling for a long time with inadequate capitalization.   Asking nonprofit leaders to generate operating surpluses to build healthy balance sheets will also require asking ourselves if we are providing the proper support for that expectation to be realized.

In times of recession, financial uncertainty and job stability are at the top of everyone's minds. They come to the forefront of the national agenda, spurring our government to step up and take action (whether sufficient or not). But for some workers, job instability may be more than a passing trend. 


Of the 1,935 organizations that responded to our State of the Sector Survey this year, we took a closer look at organizations reporting higher percentages of contract workers on staff. While most sectors had relatively lower percentages of contract workers, the arts (represented by 373 survey respondents) dramatically stood out.

While 48% of non-arts organizations had no contract workers, only 25% of arts organizations operated without contract workers. 23% of arts nonprofits operated with 76-99% of staff as contract workers, compared to only 3% for the rest of respondents. 6% of ARTS organizations operated with 100% of staff on contract.

There are a number of reasons why organizations might need to rely heavily on contract workers. Younger or start-up organizations still gaining their footing often employ on contract to minimize the costs and complexities associated with providing extensive employee benefits. They also have less visibility into their futures and are less able to guarantee long-term employment.

For arts organizations that operate on small budgets, a few dollars can make a major difference in both mission impact and stability. Small nonprofits may rely on higher percentages of contract workers and volunteers to maintain more agility and do more with less. Of the smallest arts organizations that responded--91 organizations with budgets under $250,000--substantial 21% operated with their entire staff on contract. When we compared these numbers to small nonprofits across the board, however, the numbers weren't quite so stark. Of the total 333 organizations with budgets under $250,000, 15% operated with an entire staff of contract workers.

So what might make arts organizations different?

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Recently, a nonprofit leader who was considering whether to take the NFF State of the Sector survey asked us: “So how do you use these results, anyway?”  Good question.  And the (unspoken) question behind the question is an equally valid one: “I’m busy running an organization that provides valuable services in the community.  Why is it important for me to take time away from that to fill out this survey?”

Our survey is discussed widely by a variety of stakeholders in the months following the release of the results, and our hope is (and experience shows) that funders use the information to improve their awareness of, and ability to respond to, the sector’s needs. We also hope (and have witnessed) that nonprofits use the results as a broad benchmark for their own experiences, to understand that they are not alone in what they are experiencing, and to relate their own financial situation and actions to the wider sector.

So how do we tell the world about the survey results?  They’re only useful if people know about them!  First, we issue a national press release about the survey results.  In each of the past two years, the results drew the attention of national mainstream and philanthropic press, and, in nonprofit sector blogs, served as a basic touchstone for discussions about trends in the sector.   In short, the survey serves as a bellwether for the sector’s health, raising widespread awareness of major challenges like cash shortages, deficits, and the need to make difficult financial decisions.

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In September 2010, the National Bureau of Economic Research took a retrospective look and told us that the recession was officially over, that it in fact had ended in summer 2009.  Great news!  Or was it?  While it is of course a relief to hear that any recession is over, this one seems to have serious lingering effects, both for the social sector and for the people we all serve.

To find out what’s really happening, we’re reaching out to nonprofits to fill out our 2011 Annual State of the Sector Survey. We heard from 1300 nonprofits in the 2010 Survey.  The message was strong—the tough times were continuing well beyond the official end of the recession.  For our 2010 Survey, 89% of respondents expected 2010 to be as difficult or more difficult than 2009 for their organizations.  Only 18% expected to operate above break-even last year.  Sixty-one percent had three months or less of cash available to cover regular expenses; of that number, half had 30 days’ worth or less.  At the same time that they faced these financial challenges, 80% of respondents were bracing for increased service demand, and 54% thought 2010 would be tougher on their clients than was 2009—the year we were actually in recession. 

Not only was the message strong, it was also passionately delivered.  We asked nonprofits what they were most proud of about how they had responded to the previous year’s economic challenges.  The picture was of a sector that was incredibly brave—and creative—in facing very tough situations.  A small sampling of some very big messages we heard:

"As our finances have become tighter we have had to become more resourceful to make sure the needs of our clients are met. Just because the funding is not there does not mean the need goes away. If anything the need for our services is even greater than before." –Public/Societal Benefit Organization

"We were able to convince some foundation donors to cover grant reductions of other foundation donors. We are less optimistic that we will be as successful with the foundation community in 2010. We have added more corporate people to our board and expect new networks to be helpful in accessing corporate and individual donors." –Education Organization

"In spite of a significant reduction in funding and a consequent reduction in staff, we were able to preserve most programs and services. However, we recognize that staff are going 'above and beyond' to make this so and we realize that, without a significant change such as a merger, we will ultimately need to cut back services significantly." –Human Services Organization 

So what’s going on now?  The start of a new year is a good time to pause and take stock, as a step in planning for the future. In our 2011 State of the Nonprofit Sector Survey, we are eager to hear whether this year will bring better circumstances for nonprofits and the communities we all serve.  If you haven’t already taken the survey, please consider doing so—the survey brings national attention to the issues we are all facing, and its power to make stakeholders sit up and take notice comes from its collective voice.  (And if you want another reason to take the survey, scroll down and check out the 'trailer' my colleague, Andrew Schwalm, made—it’s fun, short, and action-packedJ)  We hope to hear from you!  Grab our RSS feed or check back here periodically as we report on the results!  

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