Strategic finance

Why Strategic Finance Is Difficult and How to Make it Easier

Publication Date: 
Mon, 08/01/2011 - 4:00pm

In my last post, I explored the differences between “compliance-driven” nonprofit financial reporting required by outside entities and the “strategic” financial analysis that should be the basis for internal decision-making.  We often find nonprofits using compliance-style benchmarks to monitor their financial health when customized strategic measures would be more appropriate, and in this post, I look at why this problem happens so often and offer some thoughts on implementing a strategic approach to benchmarks.

We should probably start by acknowledging that developing internal, strategic metrics simply requires more work (gathering and analyzing data, goal setting, etc.) than adhering to standard external benchmarks.  Since nonprofit staff capacity is often stretched thin, it’s not surprising that adhering to sector best practices seems like an attractive option.  While there’s no magic bullet here, transparency and broader organizational engagement in the financial decision-making process can help.  Identify the key metrics and staff who will be tasked with gathering them and emphasize that achieving on mission will require a financial strategy grounded in your organization’s particulars. 

Beyond the issue of time, there’s also a deeper challenge in the development of strategic metrics: done well, they require a level of comfort with underlying nonprofit financial concepts. 

If you don’t consider yourself a “finance person,” a conceptual approach to financial issues can seem vague and tangential to the urgent day-to-day demands of running the organization.  In our financial workshops, attendees often want to move quickly though conceptual material and get to the “more practical stuff” such as templates and specific advice about the organization’s current financial situation.  But absent conceptual background, templates and metrics provide a “what” without a “so what”. 

When Best Practices Aren’t Best

Publication Date: 
Tue, 06/28/2011 - 10:55am

At NFF, one of the most difficult parts of monitoring and reporting on a nonprofit’s finances can be the task of taking all the individual bits of information and gathering them into a coherent, transparent picture – a picture that gives leadership a clearer look at how their programmatic and administrative decisions will impact financial health.

Inevitably, the picture must incorporate two competing pressures nonprofit leaders face: an external pressure to comply with funding requirements and an internal need to pursue financial stability. For the former, external stakeholders insist on specific calculations and presentations of financial data. For example, a funder might require that expenses are allocated to conform to overhead allowances. Additionally, the IRS Form 990 requires revenue to be categorized in a particular way and charity ranking organizations generally evaluate nonprofit efficiency based on standardized sector ratios for program and administrative expenditures. We can describe this type of financial presentation as “compliance-driven” in that it focuses on an organization’s ability to conform to externally-determined measures.

Being able to handle compliance reporting is essential because missing compliance targets puts the organization in danger of strained relationships with foundation funders, disallowances on government contracts, or the appearance of inefficiency.

However, we should also recognize an internally-motivated approach to an organization’s finances, one we might call “strategic,” as opposed to compliance-based. The primary difference here is that a strategic approach to finance is organized around internal goals developed in response to the organization’s particular circumstances.For example, most nonprofit leaders know intuitively that developing annual fundraising targets must be accomplished in the context of other internal information, such as the size of the expense budget, the amount of earned revenue expected, and larger programmatic and financial priorities. A one-size-fits-all benchmark for the sector would clearly not work.

Compliance and strategy can coexist in a dynamic tension (in a recent Social Currency post, my colleague Craig Reigel, noted just such a case, when VolunteerMatch was pressured by an outside auditor to ‘normalize’ its fundraising efforts), but where we often run into trouble are the instances where nonprofit leaders attempt to impose a compliance framework on what should ideally be a strategic financial question. Oftentimes, managers look to external definitions of best practices for internal decision-making, using what I call a “compliance mind-set” to formulate their organization’s benchmarks.

For example, NFF advocates that nonprofits monitor their balance sheets regularly in order to ensure that they have sufficient liquidity to weather the financial risks inherent in their business. In response, nonprofit leaders often ask us to provide a recommendation on how many months of cash to have on hand. While a common rule of thumb suggests that three months of cash represents adequate liquidity for a nonprofit, this guideline could fluctuate widely depending on the organizational context. Consider the following:

  • If the majority of an organization’s cash is program restricted, that cash may not provide the flexibility required for true operating liquidity. 
  • An organization will require a bigger cash cushion during a period of program growth. 
  • If the organization’s annual business cycle includes several lean months in a row, three months of cash might not be sufficient. 

 A “sector standard” target for liquidity can leave nonprofit managers wondering why it’s so hard to pay all the bills on time even though they’re conforming to best practices. The reality is that nonprofit business models vary so substantially that financial benchmarks must be the result of internal analysis in order to be effective. The alternative is to spend valuable time and effort chasing often arbitrary metrics that may or may not promote financial sustainability for your organization. In extreme cases, adherence to inappropriate metrics can even prevent organizations from implementing appropriate changes to program structure or administrative capacity, effectively undermining their financial stability.

In short, the financial indicators should fit the organization, and nonprofit leaders must seek to develop the capacity not just for compliance-based monitoring and reporting, but for strategic financial analysis.