The Clay Studio serves 40,000 people annually in Philadelphia through its gallery, studio, school lecture series and outreach programs. The Clay Studio has worked with NFF in a variety of ways. In addition to receiving a loan to finance classroom and gallery space, it has received grants from NFF to help plan expansion and develop a new business plan. After attending NFF's "Linking Mission to Money" workshop, the Studio began to explore new ways to generate revenue. It also received a Nonprofit Business Analysis and a Program Profitability Model in 2007, designed to help managers make critical financial decisions about key programs.