In 2009, NFF partnered with the James Irvine Foundation to support regional arts organizations across the state of California. The goal of the initiative was to respond to structural changes brought on by technological advances, demographic changes, funding fluctuations and shifting consumer behaviors. The initiative supported leading organizations that occupy an important role in communities outside of California's largest metropolitan areas. NFF has worked with more than 24 arts organizations in the Central Valley and Central Coast regions of the state from art museums to local symphonies to ballet companies. We provided workshops, webinars, and in-depth customized technical assistance.