Culture on the Range: Attracting Audiences – and Dollars – to One of America‘s Most Remote Places

Western Folklife Center in Elko, Nevada has developed a national following through its annual National Cowboy Poetry Gathering. How did the Center draw on the popularity of this event to attract supporters from around the country to sustain its overall programming? Explore how the Center has successfully navigated the sometimes rocky road of cultivating donors and members who may only pass through its doors once each year.