Every Person, Every Group, Every Interest: A Fundraising Strategy that Draws its Inspiration from a 400-Year Old Mystical Vision
In 2002, the Guadalupe Cultural Arts Center was in the midst of a capital campaign, raising support from individual contributors at every income level. The fundraising drive revolved around a religious icon that embodied the spirit of the campaign and of the institution. See how the Center's leaders worked to make their vision a reality.
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